Doodle_4_Google_Australia

Social Power of The Google Doodle

July 22nd, 2014 Posted by Marketing, Web No Comment yet
The idea of brand logo management has always pretty much been ironclad — a logo can go a long way toward defining a company, but that logo had to be used consistently and correctly across all media, no matter its application.Then how has the recently crowned most valuable company in the world, Google, been so successful in undercutting that tenet of brand handling with its web-defining “Google Doodle” series?
Future-of-Marketing-Tag-Cloud

Snap acquired Denobi

July 22nd, 2014 Posted by Marketing No Comment yet

Snap Ireland is expanding its digital marketing services though the acquisition of web design company Denobi. This follows Snap’s acquisition of The DG Group last year.

Denobi, which has been designing and developing web solutions since 2002 for clients such as Carphone Warehouse, ComReg and Impact Trade Union, will join the digital marketing team at Snap and will provide support to customers across the 20-strong Snap franchise network around Ireland.

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Hand holding a Social Media 3d Sphere

5 Google+ Tips

July 22nd, 2014 Posted by Social Media No Comment yet

Are you wondering how to meet more people on Google+?

Do you want to find and connect with influencers?

Google+ offers important networking opportunities that set the stage for future partnerships.

In this article I’ll share Five ways to cultivate Google+ relationships.

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Hand holding a Social Media 3d Sphere

Social Media Is The New Blackhat

July 22nd, 2014 Posted by Social Media No Comment yet

What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. However, Social Media is not stand alone and is an essential part of that SEO strategy. Social media can help boost an SEO ranking when there is tons of buzz being generated in social feeds.

recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic. But just like SEO, Social Media can have its dark side as well. The old trend was to try and scam Google using Black Hat SEO tricks and the new trend is to try and trick Google and users using Social Media as the New Black! And it’s backfiring on companies just like SEO did.

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Marketing-Performance-Management

Marketers and IT Pros

July 16th, 2014 Posted by Marketing No Comment yet

Wait, what? Only about one out of four marketers describe marketing and IT as strategic partners.

We thought we were in the“Marketing and IT, Sitting in a Tree…” era? All we seem to hear is how marketing and IT must work together, break down silos and even report to one another.

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Customers-Suppliers

The 10 Questions to Ask Your Digital Partner

July 16th, 2014 Posted by Marketing No Comment yet

Any hotel that has a high revenue-generating website and a strong digital marketing strategy that drives direct online bookings needs a great hotel digital marketing agency behind it.

It’s challenging to find a good digital marketing partner these days. As more and more companies join the market as ‘experts in hotel website design and digital marketing,’ hoteliers are faced with a difficult decision. With serious revenues at stake, here are some questions to consider when deciding on who to partner with, or whether or not to stay with your current agency:

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