Posts in Marketing


Social Power of The Google Doodle

July 22nd, 2014 Posted by Marketing, Web No Comment yet
The idea of brand logo management has always pretty much been ironclad — a logo can go a long way toward defining a company, but that logo had to be used consistently and correctly across all media, no matter its application.Then how has the recently crowned most valuable company in the world, Google, been so successful in undercutting that tenet of brand handling with its web-defining “Google Doodle” series?

Snap acquired Denobi

July 22nd, 2014 Posted by Marketing No Comment yet

Snap Ireland is expanding its digital marketing services though the acquisition of web design company Denobi. This follows Snap’s acquisition of The DG Group last year.

Denobi, which has been designing and developing web solutions since 2002 for clients such as Carphone Warehouse, ComReg and Impact Trade Union, will join the digital marketing team at Snap and will provide support to customers across the 20-strong Snap franchise network around Ireland.



Marketers and IT Pros

July 16th, 2014 Posted by Marketing No Comment yet

Wait, what? Only about one out of four marketers describe marketing and IT as strategic partners.

We thought we were in the“Marketing and IT, Sitting in a Tree…” era? All we seem to hear is how marketing and IT must work together, break down silos and even report to one another.



The 10 Questions to Ask Your Digital Partner

July 16th, 2014 Posted by Marketing No Comment yet

Any hotel that has a high revenue-generating website and a strong digital marketing strategy that drives direct online bookings needs a great hotel digital marketing agency behind it.

It’s challenging to find a good digital marketing partner these days. As more and more companies join the market as ‘experts in hotel website design and digital marketing,’ hoteliers are faced with a difficult decision. With serious revenues at stake, here are some questions to consider when deciding on who to partner with, or whether or not to stay with your current agency: