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Doodle_4_Google_Australia

Social Power of The Google Doodle

July 22nd, 2014 Posted by Marketing, Web No Comment yet
The idea of brand logo management has always pretty much been ironclad — a logo can go a long way toward defining a company, but that logo had to be used consistently and correctly across all media, no matter its application.Then how has the recently crowned most valuable company in the world, Google, been so successful in undercutting that tenet of brand handling with its web-defining “Google Doodle” series?